Social Shopping in a Fully Enabled RFID Store (Episode 011)

Industry Standard is a street couture shop and recording studio from Columbus Ohio that merges the west coast skate culture with the east coast hip hop culture. Their retail store is FULLY RFID enabled. You may have read the case study presented in RFID Journal, but here’s what you didn’t know…

Find out how they managed to implement RFID in their store.
Find out what detailed benefits they are seeing right now.

If you’re in the retail industry, you don’t want to miss this podcast…

Picture : Ryan Jones, Neco Can & Dominic Petrozzi from Industry Standard

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Show Notes (below)

Interview Summary

Anthony Palermo (Academia RFID) interviews Dominic Petrozzi and Ryan Jones (Industry Standard) at RFID Journal’s American Apparel and Footwear Association RFID Summit.

Industry Standard’s target market is the young hip consumer. When you walk into a dressing room, the mirror reflects your image, but you also see images of the apparel item and celebrities wearing it on an interactive display. A webcam also projects an image of the consumer wearing the item on the website for everyone to see. This creates an interaction between the consumers inside the store and their social network outside the store. The technology behind this system is an RFID interrogator antenna in the dressing room and Electronic Product Code RFID tags on the apparel item.

Picture : RFID dressing room

Picture : Webcam in the dressing room

Picture : Interactive display in the dressing room

RFID storefront and backstore benefits:

RFID automated receiving
Near-instant ckeckout process at the cash register
Diminished waiting lines
Enhanced customer experience
Consumer buzz around socialized shopping

Industry Standard’s clothing boutique

Pictures : Industry Standard’s clothing boutique

Picture : Industry Standard’s culture

Picture : Industry Standard recording studio

Links to topics discussed in the podcast :

Industry Standard store

Industry Standard store in Columbus Ohio

Industry Standard store on MySpace

The second annual RFID Journal – AAFA Apparel & Footwear Summit. The conference was held Aug. 20-22, 2007, at the Metropolitan Pavilion in New York City.

Using RFID in a store increases sales by 5%

Definitions of terms mentioned in the podcast

Social shopping is a shopping experience that combines two shopping and online social networking.

Street couture is clothing that is a hybrid between street populism and couture exclusivity.

Additional reading

Full Industry Standard social shopping case study presented in RFID Journal.

New York Times presents Social Shopping.

Social retailing was tested by Bloomingdale’s customers through the use of an interactive mirror.

Street couture defined

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